WSJ.com - Online Gambling Sites Get Creative To Beat Advertising Restrictions:
"This year, revenue for the roughly 2,000 gambling Web sites will reach $9.8 billion, up from $7.5 billion last year and $5.7 billion two years ago, according to Christiansen Capital Advisors, a research firm. About half of the revenue comes from U.S. bettors, the firm said. Poker enjoys increasing popularity in the U.S., in part because of cable network ESPN's World Series of Poker coverage and Bravo's 'Celebrity Poker Showdown.' On a recent weekday afternoon, more than 29,000 people were gambling on PartyPoker.com, according to PokerPulse.com, a Web site that tracks online poker activity."
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